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ThinkTV launches Media Engine to enable econometric modelling for brands

ThinkTV launches Media Engine to enable econometric modelling for brands
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ThinkTV study finds TV is better than any other channel for sales

ThinkTV study finds TV is better than any other channel for sales February 25, 2021 7:00 A study commissioned by ThinkTV has found TV to be three times better at driving incremental sales than any other channel. The research was led by Professor Peter Danaher, head of the Monash University Department of Marketing and Professor of Marketing and Econometrics, GroupM and global marketing effectiveness consultancy, Gain Theory. The study analysed the campaign performance of 60 brands with a collective annual turnover of $23 billion and an annual media spend of $450 million has found TV generates demand for businesses in both the short and long-term. Click to enlarge

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