Details 14 December 2020
The sweltering heat in Malaysia is perfect for a brand like Tiger Crystal that wants to quench the thirst of consumers. Beyond the usual beer that consumers have become accustomed to, Heineken Malaysia decided to roll out a new product named Tiger Crystal and have consumers experience what it is like to drink a chilled bottle beer in a room that is below zero degrees Celsius. Together with brand marketing agency ConnectDots, the two teams came up with an interesting product launch campaign which resulted in ConnectDots winning bronze for the Best Consumer Event: Product Launch/Re-Launch and Best Event Production categories at