Dutch startup Routinely has launched a range of 13 unisex serums that are bundled according to consumer needs based on results from an online questionnaire and real time app (Image: Routinely) International skin care major Beiersdorf and independent venture capital fund 9.5 Ventures have co-invested in Dutch beauty startup Routinely that launched its app and range of serums today.
Routinely launched its direct-to-consumer (D2C) offering of 13 unisex skin care serums today in Belgium and the Netherlands, selected and bundled according to consumer needs after completion of an online questionnaire. Consumers then received ongoing, real-time guidance via the brand’s app that enabled them to
Consumers worldwide are now four times more likely to purchase makeup and personal care products online than pre-COVID, with European e-commerce particularly strong (Getty Images) The ongoing COVID-19 crisis has accelerated many pre-existing trends in beauty, most notably taking the rise of e-commerce to astonishing new heights with a particularly impressive transformation in Europe, says an expert consultant
One year on from when the COVID-19 pandemic truly took hold, consumer behaviour now looked very different to earlier years. The pandemic had caused a seismic shift in consumer browsing and shopping patterns and sparked a flurry of new priority areas, including increased focus on sustainability and health, among others.
Berlin studio Look Labs has collaborated with Canadian artist Sean Caruso to launch a digital fragrance encoded into non-fungible token (NFT) artwork to accompany a limited rollout of its unisex perfume, a move it says is a nod to the future of prestige beauty.
Photo or video booths could be the future of innovative retail concept stores that empower consumers to personalise beauty products as the trend shifts away from being expert-led (Getty Images) The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Personalisation had long been on the beauty agenda, with many small and major brands sharpening offerings in recent months – L’Oréal, for example, launched its Perso device and Beiersdorf its O.W.N face care line – and there were many innovations on the horizon among global beauty brands in skin care, colour cosmetics and fragrance.
In CosmeticsDesign-Europe’s fifth
Beauty 4.0 Podcast – a digital series looking at how technology and innovation will shape beauty’s future – we catch up with Lisa DiNatale, senior manager for clinical efficacy and claims at Avon.
Lisa DiNatale, senior manager for clinical efficacy and claims at Avon
In this 25-minute podcast, DiNatale talks about a proprietary high-res imaging system her and the team at Avon developed capture highly detailed images that can be used to refine product formulas, prove efficacy and build product claims across a range of skin care and colour cosmetic products.
Developed in 2015, she said the imaging system was built around three main components – flexibility, power and openness – which enabled her team to capture high-resolution images of skin, irrespective of skin type or tone.