Dutch startup Routinely has launched a range of 13 unisex serums that are bundled according to consumer needs based on results from an online questionnaire and real time app (Image: Routinely)
International skin care major Beiersdorf and independent venture capital fund 9.5 Ventures have co-invested in Dutch beauty startup Routinely that launched its app and range of serums today.
Routinely launched its direct-to-consumer (D2C) offering of 13 unisex skin care serums today in Belgium and the Netherlands, selected and bundled according to consumer needs after completion of an online questionnaire. Consumers then received ongoing, real-time guidance via the brand’s app that enabled them to