In CosmeticsDesign-Europe’s fifth
Beauty 4.0 Podcast – a digital series looking at how technology and innovation will shape beauty’s future – we catch up with Lisa DiNatale, senior manager for clinical efficacy and claims at Avon.
Lisa DiNatale, senior manager for clinical efficacy and claims at Avon
In this 25-minute podcast, DiNatale talks about a proprietary high-res imaging system her and the team at Avon developed capture highly detailed images that can be used to refine product formulas, prove efficacy and build product claims across a range of skin care and colour cosmetic products.
Developed in 2015, she said the imaging system was built around three main components – flexibility, power and openness – which enabled her team to capture high-resolution images of skin, irrespective of skin type or tone.