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Beauty for all was highlighted as one of
“champion a new era of beauty” sets the scene well on efforts this year to carve out a more inclusive beauty market that catered to a plethora of consumers.
Amira Freyer-Elgendy, consumer analyst at data analytics and consulting firm GlobalData, said the move by Unilever had to be commended.
‘Abnormal’ eczema, textured hair, sensitive scalps is a damaging narrative
“Any initiative to make marginalised shoppers more comfortable or feel more included is commendable,” Freyer-Elgendy told CosmeticsDesign-Europe.
“Eczema or dry skin, thinning hair, grey hair, acne, textured hair, rosacea, sensitive scalps – these sometimes do need more tailored products,” she said, but presenting these needs as ‘abnormal’, reinforced by the presence of ‘normal’ products, was a
In CosmeticsDesign-Europe’s fifth
Beauty 4.0 Podcast – a digital series looking at how technology and innovation will shape beauty’s future – we catch up with Lisa DiNatale, senior manager for clinical efficacy and claims at Avon.
Lisa DiNatale, senior manager for clinical efficacy and claims at Avon
In this 25-minute podcast, DiNatale talks about a proprietary high-res imaging system her and the team at Avon developed capture highly detailed images that can be used to refine product formulas, prove efficacy and build product claims across a range of skin care and colour cosmetic products.
Developed in 2015, she said the imaging system was built around three main components – flexibility, power and openness – which enabled her team to capture high-resolution images of skin, irrespective of skin type or tone.
In October of 2020, retailer Nordstrom launched Inclusive Beauty, a category of Black-founded and owned brands comprised of Baby Tress, Beauty Bakerie, Beauty Stat, Bomba Curls, Briogeo, Epara, and MANTL. This month, they’ve added five new brands to the “created for everyone” collection, with the inclusion of UOMA, ROSEN, Sienna Naturals, Unsun and 54 Thrones, available both in-store and online.
According to Nordstrom, it “will continue to grow and partner with brands that share values in diversity, creating awareness for new and emerging brands that truly represent their customers, with additional brands joining through spring 2021.” So in the spirit of celebrating Black excellence in beauty, check out how to shop Inclusive Beauty’s latest.