CMO s top 8 martech stories for the week - 28 January 2021
All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore.
Litmus releases suite of updates
Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snippets and support for animated GIFs.
Litmus Extension support for Pardot is aimed at further streamlining email production workflow, eliminating the need to switch between multiple applications and simplifying email testing process. Updated and streamlined integration with SparkPost helps to test emails more efficiently, updates to Litmus Builder will help create emails faster by reusing code modules, navigating code and inserting images, and reviewing GIF content can be done without leaving
Adtech startup Illuma Technology set for rapid growth as it joins PwC s prestigious Raise programme
Illuma Technology has been selected for capital fundraising through PwC s Raise programme.
Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies.
The technology reads the live contextual signals that are driving brand awareness and engagement and expands to find new audiences at scale, when and where they are most likely to be receptive to advertising messages.
Global brands including American Express, Aviva, TUI and Pernod Ricard are now enjoying success with Illuma as an alternative to cookie-based targeting, which is currently being disrupted by GDPR, CCPA and changes to browser settings - most notably Google s plans to remove cookies from Chrome next year.
NDHB Committee acknowledges privacy risks of digitizing medical infrastructure
NDHB Committee acknowledges privacy risks of digitizing medical infrastructure
20 January 2021 | News
Source credit: Shutterstock
J Satyanarayana, Chairman, National Digital Health Blueprint (NDHB) committee in his keynote address at the IAMAI 15th India Digital Summit (IDS) outlining the conceptual underpinnings of NDHB, on 20 January, said that the committee was driven by the goal of elevating standards of care across the healthcare sector, by defining guidelines for technology-driven capacity building.
The chairman defined the goals of the blueprint as ‘Universal health coverage, quality, and continuum of care’ during the India Digital Summit 2021 (IDS 2021) organised by the Internet and Mobile Association of India (IAMAI).
The gaming industry is expected to grow at a CAGR of 40% until 2022
India to witness a boom in digital reality as immersive technologies gain popularity.
Deloitte predicts acceleration in the adoption of cloud, associated
exponential technologies and business applications, fiberisation of sites, telemedicine tools, expansion of the data centre market, and online/the e-gaming industry in India. Technology is the biggest differentiator for businesses amidst this global pandemic. The change in business strategy and consumer preference has resulted in unprecedented growth in the integration of immersive technology for smoother operations. Deloitte Touche Tohmatsu India LLP (DTTILLP) has captured this shift in preference/demand in its annual TMT Predictions 2021 report (released today).
socaltech.com
Los Angeles-based advertising software and exchange operator
The Trade Desk said this week that it has named Michelle Hulst as the company s Chief Operating Offier. Hulst was previously Executive Vice President, Global Data and Strategy at The Trade Desk, and prior to that was Group Vice President, Marketing and Strategic Partnerships, Oracle Data Cloud. According to The Trade Desk, Hulst will be responsible for global operations, data, commercial enablement, and client services in her new role.