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India: Avataar Ventures raises additional $100m for Opportunities Fund
Photo: Pixabay
February 18, 2021
Avataar Ventures, which invests in tech-enabled business-to-business marketplaces and SaaS companies in the growth stage, has raised an additional $100 million for its Opportunities Fund.
The fund has garnered participation from a few large institutional funds from Europe and the US, the firm said in a statement. It will scout for strategic top-up opportunities in its best-performing portfolio companies, besides making new investments.
The company said the focus will remain on making $10-30 million growth-stage investments in B2B and SaaS companies that have at least $15 million ARR.
The fund also announced new appointments to expand its team in the US.
CMO s top 8 martech stories for the week - 28 January 2021
All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore.
Litmus releases suite of updates
Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snippets and support for animated GIFs.
Litmus Extension support for Pardot is aimed at further streamlining email production workflow, eliminating the need to switch between multiple applications and simplifying email testing process. Updated and streamlined integration with SparkPost helps to test emails more efficiently, updates to Litmus Builder will help create emails faster by reusing code modules, navigating code and inserting images, and reviewing GIF content can be done without leaving
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RichRelevance Manthan Software form a new martech AI company that offers industry s only real-time Customer Data Platform (CDP) with built-in customer activation, personalization and analytics specifically designed for retail
RichRelevance, the global leader in experience personalization, and leading cloud analytics provider Manthan Software, today announced they have completed their merger to form a new, rebranded company
Algonomy, which allows companies to rapidly unify all customer data in a single platform for real-time AI-based decisioning. With Algonomy, retailers of all sizes can finally place digital at the core of their business to orchestrate, personalize and activate customer journeys, designed to drive immediate engagement, lift and ROI across the lifecycle.
Bengaluru-based Manthan Software and San Francisco-headquartered tech company RichRelevance, have completed their merger to form a new, rebranded artificial intelligence company Algonomy. Algonomy allows customers such as Walmart, eBay, Burberry, Swarovski, Tiffany and McDonald’s to rapidly unify all customer data in a single platform for real-time AI-based decisions. “As we saw during the pandemic, our customers have seen the importance of being able to quickly pivot to become digital-first, and leverage AI to make quick decisions,” said Algonomy chief executive Atul Jalan, who previously served as Manthan Software s CEO. “Our algorithmic customer engagement (ACE) platform has the power to transform retailers into algorithmic businesses that are responsive to individual consumers, delivering the hyper-personalized experiences that drive sales and loyalty.”