Adtech startup Illuma Technology set for rapid growth as it joins PwC s prestigious Raise programme
Illuma Technology has been selected for capital fundraising through PwC s Raise programme.
Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies.
The technology reads the live contextual signals that are driving brand awareness and engagement and expands to find new audiences at scale, when and where they are most likely to be receptive to advertising messages.
Global brands including American Express, Aviva, TUI and Pernod Ricard are now enjoying success with Illuma as an alternative to cookie-based targeting, which is currently being disrupted by GDPR, CCPA and changes to browser settings - most notably Google s plans to remove cookies from Chrome next year.