Suppression is “the forgotten more sensible sibling of audience targeting,” writes Nick Graham of agency Kepler for The Drum’s data deep dive, The New Data & Privacy Playbook. Here, he heralds a paradigm shift back toward suppression.
Facebook users in Europe will be able to opt out of some of the highly targeted advertising on the platform starting next week, as Meta works to comply with an EU court order.
This article was originally published by The Markup. When you hit the checkout line at your local supermarket and give the cashier your phone number or loyalty…