Do you feel like you’re losing your Pinterest content in the digital shuffle? Have you ever wondered how to make your pins stand out and reach a larger audience? One of the most difficult aspects of getting noticed on Pinterest is that it is such a crowded platform. Fear not, because in this article, we […]
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The data game is all about understanding audiences more deeply. For The Drum’s deep dive, the New Data & Privacy Playbook, Natacha Zouein of Artefact looks at two techniques: propensity modeling and audience engines.
Suppression is “the forgotten more sensible sibling of audience targeting,” writes Nick Graham of agency Kepler for The Drum’s data deep dive, The New Data & Privacy Playbook. Here, he heralds a paradigm shift back toward suppression.
The mobile app market is insanely competitive sadly not every idea is brilliant enough to make it. Consider that, Android users had access to over 3.48 million apps as of the first quarter of 2021 (Statistica). As many as 3700 apps make it to the Play Store daily.