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New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.
Both ads start with a crunch - in one, a homemaker dips Britannia Toastea in chai and starts dispensing her bahu duties towards her sasurji, kiddo and hubby with panache, as her saas (Neena Gupta, by the way) looks on with pride. Meanwhile, in another ad, for Parle G, a kid cutely relieves his mom of her thankless, nonstop housework by making the family - (again, a sasur, a hubby and a kiddo) - realise that she needs a break from fetching them their chai and looking for lost objects. It takes the brand s G for Genius stance ahead.
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As Sebamed and HUL have it out in court, over the formerâs recent ads, we deconstruct the jargon this battle is hinged on.
On January 10, 2021, German skincare brand Sebamed made a splash with a series of ads that compared its soap with existing brands like Lux, Dove and Pears, to illustrate its claim to a better pH.
There ensued a legal drama between Sebamed and Hindustan Unilever, parent of aforementioned soap brands. Weâre yet to hear the last of this battle.
In the meanwhile, letâs pause and look at the line in tiny font that punctuates most of Sebamedâs controversial ads: âCreative visualization of reports based on tests conducted by an independent lab, accredited by NABLâ.
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Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Last week, in a press release that came to my inbox all the way from Mladá Boleslav, a city in the Central Bohemian Region of the Czech Republic, Skoda announced the name of its new SUV: Kushaq. In Sanskrit, Kushak means king. The name begins with K and ends with Q, by design; itâs acoustically in sync with Skodaâs other SUVs â Kodiaq, Karoq and Kamiq.
In the ad film, through which the name of the new SUV is announced, Skoda makes a visible effort to position itself as a brand for India. Essentially a country montage, the film is packed with uniquely Indian elements like palm reading, the lotus, a rural classroom, kite flying, astrology, dumb charades, the daily newspaper crossword, etc.
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A curious case of covid copywriting or vaccine tinted lens of the beholder?
I saw this ad (above) on Twitter on January 7. The copywriting jumped out at me; these days, a promise to save lives has that sort of impact, doesnât it? My first reaction on seeing the advertisement was: âOh, thatâs borderline opportunistic copywritingâ¦â, because, it felt as though the advertiser was just trying to make the right noises and pander to mass sentiment. After all, the present day zeitgeist is riddled with anxiety over viruses and vaccines.
Here s the full tweet:
After decades of innovation, receiving admiration and also criticism for our pursuit to make driving as safe as it can be, weâÂÂre stepping into this year with the promise of doing more. Stay tuned for whatâÂÂs coming.#VolvoCars#S60
From Facebook s tearjerker to Akshay Kumar s covid message to CRED s IPL hit, a round-up of the best ads of 2020.
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. Methodology: a bunch of reporters who work at afaqs!, wrote about some of their favs! Enjoy our year-end special.
Call me biased, but advertisements are the blood on which brands run. Without the right amount, thereâs something amiss; 2020 was the Beelzebub of amiss.
Before COVID-19 hit our shores, Bollywood star Salman Khan had become Pepsiâs brand ambassador and Maisie Williams, of Game of Thrones fame, told us to âLet it goâ in a Super Bowl commercial.
Then the pandemic struck. For a short while, we saw ads made from stock images and old footage⦠itâs what one could do at that time, but even then, some people excelled. As the year progressed, so did the nature of ads. From bold and optimistic, they turned cautious and reassuring. And now, we have started seeing shades of hope.