Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
A man used 20 kg Parle-G biscuits to create a replica of Ayodhya s Ram Mandir ahead of the temple s consecration ceremony that will take place on January 22. | Trending
India's first FMCG brand to surpass Rs 5000 crore in retail sales in a single year is Parle-G, the world's best-selling biscuit brand owned by the Chauhan family.