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A curious case of covid copywriting or vaccine tinted lens of the beholder?
I saw this ad (above) on Twitter on January 7. The copywriting jumped out at me; these days, a promise to save lives has that sort of impact, doesnât it? My first reaction on seeing the advertisement was: âOh, thatâs borderline opportunistic copywritingâ¦â, because, it felt as though the advertiser was just trying to make the right noises and pander to mass sentiment. After all, the present day zeitgeist is riddled with anxiety over viruses and vaccines.
Here s the full tweet:
After decades of innovation, receiving admiration and also criticism for our pursuit to make driving as safe as it can be, weâÂÂre stepping into this year with the promise of doing more. Stay tuned for whatâÂÂs coming.#VolvoCars#S60