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Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Last week, in a press release that came to my inbox all the way from Mladá Boleslav, a city in the Central Bohemian Region of the Czech Republic, Skoda announced the name of its new SUV: Kushaq. In Sanskrit, Kushak means king. The name begins with K and ends with Q, by design; itâs acoustically in sync with Skodaâs other SUVs â Kodiaq, Karoq and Kamiq.
In the ad film, through which the name of the new SUV is announced, Skoda makes a visible effort to position itself as a brand for India. Essentially a country montage, the film is packed with uniquely Indian elements like palm reading, the lotus, a rural classroom, kite flying, astrology, dumb charades, the daily newspaper crossword, etc.