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Movers and Shakers: Global, VCCP, TfL, Havas, McDonald s, Initiative, Mindshare

Movers and Shakers: Global, VCCP, TfL, Havas, McDonald s, Initiative, Mindshare
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How to Create More Human Connections With Your Customer Experience

PHOTO: Adobe A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement. By improving the human connection in an increasingly digital world, brands can strengthen the emotional connection they have with their customers. This article will take a look at the ways brands can improve the human element of the largely digital customer experience. Digital if You Do, Digital if You Don’t A Gallup report from 2019 on humanizing CX stated that “customers will experience less brick and more click,” and they couldn’t have been more correct. Little did brands know what was soon to come down the pike. The COVID-19 pandemic drove many customers to shop exclusively online. Social interactions became mostly limited to social media, chat windows, and Zoom meetings.

IT giant HCL Technologies officially makes downtown Hartford home

IT giant HCL Technologies officially makes downtown Hartford home     HARTFORD, Connecticut (HBJ) Though the region’s office market has mostly been in a holding pattern since COVID-19 hit Connecticut more than 10 months ago, there have been some bright spots. One of the largest and most recent examples is a new downtown lease signed by IT outsourcing giant HCL Technologies, which this month followed through on its Feb. 2020 pre-pandemic promise that it would plant its flag downtown in order to serve its client Stanley Black & Decker. HCL recently signed a lease for nearly 16,700 square feet of Class A office space at 10 State House Square, the Hartford Business Journal has learned.

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