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VCCP s Scott Ewings On Why It s Relaunching Its CX Practice As Bernadette

British indie agency VCCP is overhauling its customer experience arm, VCCP CX, and hoping to grow its stature in the market under its new guise as Bernadette. Scott Ewings, its chief exec, takes us inside the revamped business and shares his gameplan for competing with the likes of Accenture Song, Deloitte and McKinsey.

Movers and Shakers: Global, VCCP, TfL, Havas, McDonald s, Initiative, Mindshare

Movers and Shakers: Global, VCCP, TfL, Havas, McDonald s, Initiative, Mindshare
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Wallace & Gromit venture into AR with immersive storytelling app

Wallace & Gromit venture into AR with immersive storytelling app Players take on the challenge of fixing up a city. by Fayola Douglas Sign in to continue Free email bulletins

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game The animation studio behind it wants to pioneer new ways of telling stories The studio wants to use the characters to experiment with new storytelling formats. Aardman Animations January 18, 2021 Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling. Don t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.

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