The Drinks Business
15 March 2021 By Arabella Mileham
UK discounter Aldi has added two new gins and rums to its line up, available from today.
The two new gin expressions, Mediterranean Orange and Sicilian Lemon (rrp: £12.99), have been added to the retailers Greyson’s label from today. The new skus are being pitted as going head-to-head with two limited edition Diageo’s Gordons in the same flavours, which launched in February and April last year.
The retailer has also launched two new flavoured rums – a Tropical Pineapple Rum and Raspberry Mojito Rum (rrp: £14.99).
Julie Ashfield, managing director of buying at Aldi UK said rum had “grown massively in popularity over the past few years” and the team were excited to offer new and exciting flavours to meet growing demand.
The Drinks Business
09 March 2021 By Arabella Mileham
Cava regulatory body, DO Cava, is rolling out a new marketing push across the UK to raise the perception of the Spanish sparkling wine among UK consumers.
Vines at Villa Conchi – photo care of Araex Grands
The nine-month campaign, which will be launched in April, will focus on trade and consumer focussed marketing and education to raise the perception of Cava as “a nuanced, high-quality sparkling wine, with the ability to pair with a vast array of global cuisines”.
The Consejo Regulador de la Denominación de Origen Protegida “Cava” (D.O. Cava) are planning a series of strategic partnerships, curated events and initiatives to boost the visibility to the Spanish fizz under the new ‘360 Degrees of Cava’ push. This will highlight its indiginous grape varieties, the traditional sparkling method, bottle ageing, and the distinctive terroir and culture of its Spanish-Mediterranean origins, as well
Record retail sales of Austrian wine fail to make up for on-trade slump
09 March 2021 By Arabella Mileham
Domestic retail purchases of Austrian wine rose to a record high last year, accounting for 75% of revenue – but the increase of grocery and online sales failed to make up for losses in the on-trade, which fell by a third.
Weissenkirchen Wachau Austria in autumn colored leaves and vineyards on a sunny day
According to the latest figures published by the Austrian Wine Marketing Board (AWMB), between January and December last year, domestic sales of Austrian wine in the on-trade wholesale channel fell by 33% compared to the previous 12 months.
The Drinks Business
08 March 2021 By Arabella Mileham
Wetherspoons and three other pub and bar groups have joined the British Beer & Pub Association (BBPA), the trade association that represents brewers and pubs.
The BBPA said the four new members – Wetherspoon, Loungers, The Oakman Group and Drake & Morgan – were resentative of “a shift in the beer and pub sector to a modern, innovative and forward-looking industry which the trade association champions”.
Together, the four operators comprise nearly 1100 venues across the UK. The largest, pub company Wetherspoons, was founded in 1979 by Tim Martin and now operates around 900 outlets across the UK. Cafe/bar Loungers operates 146 sites in England and Wales under its Lounge and Cosy Club brands, while Oakman Group has around 27 ‘modern public house’ primarily based in historic buildings. Meanwhile Drake and Morgan comprises 23 cocktail bars and restaurants across London, Manchester and Edinburgh.
The Drinks Business
08 March 2021 By Arabella Mileham
Italian liqueur brand Disaronno has launched a new UK advertising campaign for its new cream liqueur, Disaronno Velvet, inspired by the glamourous 1960 film, La Dolce Vita.
The campaign, which is part of a £1.3m media spend, is designed to highlights the brand’s Italian heritage, and the stylish, sociable lifestyle it evokes.
Disaronno is set to invest £1.3m into the media rollout of the commercial, which will air on some of the UK’s biggest channels, including Channel 4, ITV and Sky. It will run for five weeks in the run up to Easter from today (8 March).