The Drinks Business
16 December 2020 By Arabella Mileham
UK discounter Aldi has expanded its trial click and collect service as it aims to roll out the service in more than 200 stores in time for Christmas.
The move comes on back of an agreement between Aldi UK and Canadian e-commerce company, mdf commerce
, which operates an ‘omnichannel commerce solution’.
The discounter trialled its first click and collect service at a single store in the Midlands in September before extending it to 18 stores in October. As reported by the drinks bsuiness last month, it said around 200 stores would be able to offer a kerbside click and collect in line with social distancing measures by Christmas’ which amounts to 20% of its 900-strong estate.
Freixenet Copestick boss: the on-trade will bounce back
15 December 2020 By Arabella Mileham
UK Freixenet Copestick says it remains confident in the long-term future of the UK on-trade despite the damage caused by Covid-19 this year, following its surprise buy out of on-trade wine merchant Jascots.
Speaking to
The Drinks Business yesterday afternoon shortly before the announcement that London would be placed back in Tier 3, Clarke said that although there had been many casulties in recent months, the future of the on-trade was viable in the long-term.
“We believe there’s a strong future for the on trade. They will get through it, and although unfortunately not everyone will survive it, as we’ve seen, there will be a thriving on-trade in the future – and this is our opportunity to be a bigger and broader supplier to it,” he said.
15 December 2020 By Arabella Mileham
Covid-19 and the economic impact caused by the pandemic poses the most acute challenge to the global wine industry, the 2020 ProWein Business Report has found, overtaking climate change and the fear of tax hikes and minimum pricing on alcohol in terms of importance.
The report, which was published today, delves into the effect on the pandemic across the wine trade, and is based on a survey of almost 3,500 experts from 49 countries which was compiled by Geisenheim University at the end of 2020. ProWein’s project director Bastian Mingers pointed out that the “extraordinary” importance of Covid-19 for the wine industry was demonstrated by the high participation rate of international experts – almost twice as many as in previous years.
Captain Morgan launches digital-first marketing campaign
14 December 2020 By Arabella Mileham
Captain Morgan has launched a new digital-first marketing campaign in the UK to drive awareness of its flagship rum before rolling out to other key international markets.
The “better than gold” campaign is set to spans TV, video-on-demand, digital display, out-of-home, search and social media, as well as immersive gaming experiences, social media and influencer engagements. It launched last month (December) starting with broadcaster video-on-demand activity on ITV, All 4 and Sky.
The brand said its new ad put a “playful spin on a traditional money heist” which a female protagonist racing against the clock to open a safe containing Captain Morgan Original Spiced Gold.
The Drinks Business
14 December 2020 By Arabella Mileham
Casillero del Diablo has renewed its long-running media partnership with Sky Cinema until December 2022.
The wine brand – which is the UK’s most popular Chilean brand and the fourth largest wine brand in the UK – will feature on sponsorship idents across Sky Cinema’s channels, including Movies24, Sony Movies, Sony Movies+, Sky On Demand and Sky Go, and is estimated to reach over 75% of all ABC1 adults in the UK.
Clare Griffiths, commercial director at Concha y Toro UK, said the partnership, which started in 2015, had worked hard to create “an ’owned’ wine drinking occasion, emphasising our wine as the perfect partner to enjoy with a film at home and helping shoppers recognise Casillero when in the wine aisle.”