SONOMA, CA, March 9, 2021 Beginning in April 2021, the Consejo Regulador de la Denominación de Origen Protegida “Cava” (D.O. Cava) will roll out a nine-month long marketing push comprised of trade- and consumer-focused marketing and educational programs across the U.S. to build awareness and appreciation for Cava as a quality, food-friendly sparkling wine perfect for any occasion.
The regulatory body will achieve these goals through the introduction and implementation of a new concept, “360 Degrees of Cava,” led by its newly appointed U.S. partner O’Donnell Lane, LLC (ODL) who will lead public relations as well as in-market trade, media, and consumer activations, and social media strategists First Pour who will execute influencer marketing partnerships. The U.S. is among Cava’s top five export markets.
The Drinks Business
09 March 2021 By Arabella Mileham
Cava regulatory body, DO Cava, is rolling out a new marketing push across the UK to raise the perception of the Spanish sparkling wine among UK consumers.
Vines at Villa Conchi – photo care of Araex Grands
The nine-month campaign, which will be launched in April, will focus on trade and consumer focussed marketing and education to raise the perception of Cava as “a nuanced, high-quality sparkling wine, with the ability to pair with a vast array of global cuisines”.
The Consejo Regulador de la Denominación de Origen Protegida “Cava” (D.O. Cava) are planning a series of strategic partnerships, curated events and initiatives to boost the visibility to the Spanish fizz under the new ‘360 Degrees of Cava’ push. This will highlight its indiginous grape varieties, the traditional sparkling method, bottle ageing, and the distinctive terroir and culture of its Spanish-Mediterranean origins, as well