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Apple s app-privacy update is due on April 26 and the mobile ad industry is bracing for the fallout.
A decade ago, Apple was hoping to be leader in ads itself, launching the iAd network in 2010.
This leaked 2015 sales deck shows how Apple was pitching brands on the benefits of personalized ads.
The mobile advertising world is bracing for the fallout of Apple s forthcoming privacy update, a move some developers fear will make it harder to generate advertising revenue from their apps.
The new AppTrackingTransparency feature, due to roll out on April 26, will require app owners like Facebook to ask users for permission to use their device s unique advertising identifier to track them across other apps and websites. Most of the mobile marketing community expects consumer opt-in rates to
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The China Advertising Association is testing an China Advertising ID.
The CAID appears to be a way to skirt Apple s forthcoming app-tracking changes.
The CAA s membership includes major Chinese tech companies ByteDance and Tencent.
Apple could soon face a major test of how strictly it plans to enforce its forthcoming app privacy policies after it emerged that some of China s biggest tech companies are testing a solution to skirt the change.
The Financial Times reported Monday that ByteDance and Tencent were among the companies testing a China Advertising ID, known as CAID, which is being developed by the state-backed trade group the China Advertising Association. Early documentation for the solution suggests such an ID would let apps track users for advertising purposes even if those users didn t explicitly opt in.
Apple has offered privacy labels on its own apps since last year, now they are launching a dedicated section on their website which feature all of this