This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The China Advertising Association is testing an China Advertising ID.
The CAID appears to be a way to skirt Apple s forthcoming app-tracking changes.
The CAA s membership includes major Chinese tech companies ByteDance and Tencent.
Apple could soon face a major test of how strictly it plans to enforce its forthcoming app privacy policies after it emerged that some of China s biggest tech companies are testing a solution to skirt the change.
The Financial Times reported Monday that ByteDance and Tencent were among the companies testing a China Advertising ID, known as CAID, which is being developed by the state-backed trade group the China Advertising Association. Early documentation for the solution suggests such an ID would let apps track users for advertising purposes even if those users didn t explicitly opt in.