comparemela.com


REUTERS/Robert Galbraith
This story is available exclusively to Insider subscribers.
Become an Insider and start reading now.
Apple's app-privacy update is due on April 26 and the mobile ad industry is bracing for the fallout. 
A decade ago, Apple was hoping to be leader in ads itself, launching the iAd network in 2010.
This leaked 2015 sales deck shows how Apple was pitching brands on the benefits of personalized ads.
The mobile advertising world is bracing for the fallout of Apple's forthcoming privacy update, a move some developers fear will make it harder to generate advertising revenue from their apps. 
The new "AppTrackingTransparency" feature, due to roll out on April 26, will require app owners like Facebook to ask users for permission to use their device's unique advertising identifier to track them across other apps and websites. Most of the mobile marketing community expects consumer opt-in rates to be low, which would hamper advertisers' ability to precision-target users and measure the effectiveness of their advertising.

Related Keywords

Germany ,Australia ,United Kingdom , ,Renault ,Elsewhere Apple ,Itunes Radio ,Apple News ,Features ,Bi Prime ,Apple ,Phone ,Sad ,Mobile Advertising ,Dfa ,Tracking ,Apple Privacy ,Pptrackingtransparency ,Had Networks ,Apps ,App Store ,Larao X27 Reilly ,ஜெர்மனி ,ஆஸ்திரேலியா ,ஒன்றுபட்டது கிஂக்டம் ,ரெநோ ,வேறு இடங்களில் ஆப்பிள் ,தாளங்கள் வானொலி ,ஆப்பிள் செய்தி ,அம்சங்கள் ,தொலைபேசி ,விளம்பரம் ,டப்பிங் ,சாதனைகள் புரிய ,ட நெட்வொர்க்குகள் ,ப்ஸ் ,

© 2024 Vimarsana

comparemela.com © 2020. All Rights Reserved.