One of Asia's best-known advertising executives and a trailblazer in the Greater Chinese market, Song's career with Ogilvy has spanned four decades. See Campaign's exclusive in-depth interview with Song about his past, present and future.
More mergers and acquisitions will be staged in the country's advertising industry this year, and the industry's focus is shifting from digital marketing to intelligence marketing, industry experts said.
/PRNewswire/ Wavemaker China, a Group M agency under WPP, hosted a "two-person" participatory art exhibition entitled "Real Face" in collaboration with Bu.