L’Oréal and Louis Vuitton Moet Hennessy (LMVH) have both taken tentative steps into the metaverse. Senior leaders explain how they’re approaching this new space – from deciding which brands in their portfolios are best suited to the emerging environment to how they find the budget to fund their experiments.
In a bizarre sofa session alongside socialite Paris Hilton, VaynerX and Vaynermedia founder Gary Vaynerchuk, aka Gary Vee, took to the stage at Cannes Lions to denounce the ad industry for “lying to itself for 20 years about reach.”
For his Cannes Lions keynote, P&G’s brand chief Marc Pritchard urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sir Martin Sorrell doubts the market will respond favorably to.
Gustav Martner, the Greenpeace activist who gatecrashed the Cannes Lions opening ceremony on Monday night (June 20), has since been ejected and banned from the festival.