Meta is deepening its commitment to metaverse monetization through partnerships with BMW-owned Mini and Fender. The collaborations, announced today at Cannes, feature experiences built within Meta’s proprietary metaverse platform Horizons.
For his Cannes Lions keynote, P&G’s brand chief Marc Pritchard urged marketers to “double down” on creativity and innovation to drive brand growth against crippling economic headwinds. A noble challenge, but it is one that S4 Capital founder and executive chairman Sir Martin Sorrell doubts the market will respond favorably to.