Why Bulgari s metaverse strategy is a contradiction adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
L’Oréal and Louis Vuitton Moet Hennessy (LMVH) have both taken tentative steps into the metaverse. Senior leaders explain how they’re approaching this new space – from deciding which brands in their portfolios are best suited to the emerging environment to how they find the budget to fund their experiments.
From the world’s thinnest watch from Bvlgari to mad make-up in the metaverse and tech that knows how you feel: Here’s how tech and fashion and beauty are merging in the digital world.