Branded Offers Erode Parent Brand with Perceived Consumer Indifference miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.
Branded access offers dilute parent brand via perceived lack of consumer commitment: Study phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.
Researchers from Fudan University’s School of Management published a new paper in the Journal of Consumer Psychology that provides original insights about the impact different types of feedback consumers have on consumers’ psychological state.
Researchers from, Texas A&M University’s Mays Business School, Harvard University’s Harvard Business School, and University of Maryland’s Robert H. Smith School of Business, published a new paper in the Journal of Consumer Psychology that provides novel insights about how consumers make trade-offs between experience quality and togetherness.
Consumers Sacrifice Experience for Togetherness in Front-Row Seats: Study miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.