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Branded Offers Erode Parent Brand with Perceived Consumer Indifference

Branded Offers Erode Parent Brand with Perceived Consumer Indifference
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

Tiffany barnett whiteAaronj barnesUi gies college of businessUniversity of louisvilleJournal of the academy marketing scienceGies college of businessUniversity of illinois urbana champaignUniversity of illinois consumersAnne strohm faculty fellowIllinois urbana champaignGies college

Branded access offers dilute parent brand via perceived lack of consumer commitment: Study

Branded access offers dilute parent brand via perceived lack of consumer commitment: Study
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Aaronj barnesTiffany barnett whiteUniversity of louisvilleUi gies college of businessUniversity of illinois urbana champaignJournal of the academy marketing scienceIllinois urbana champaignAnne strohm faculty fellowMarketing science