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Complaints Are Different When Customers Think A Company Cares

Complaints Are Different When Customers Think A Company Cares
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Marketers can manage 'feature creep' so consumers feel less intimidated by too many features in a product

Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs, vacuum cleaners, and even window blinds you can control from the comfort of your couch.

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Managing Feature Creep Now Possible for Marketers

Managing Feature Creep Now Possible for Marketers
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What history can teach us about retailing in a downturn

What history can teach us about retailing in a downturn
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Immunizing consumers against bad news can protect brands, says study

Immunizing consumers against bad news can protect brands, says study
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