Following a successful pilot in France, world leading hospitality group Accor has launched an international partnership with Captain Cause, a mission-driven company that supports organizations with a social or environmental purpose. All over the world, members of ALL – Accor’s loyalty program – can now easily use their Reward points to support causes close to their hearts. Once donated, their points are monetized and paid to organizations involved in the two areas that Accor supports every single day – Nature and Society. Members will also be able to support victims of humanitarian disasters. For many years, the Group has been strongly committed to supporting its local communities.
We sat down with five key leaders to discuss our best-in-class digital customer journey program, a key milestone in our Group’s digital transformation. Better engaging and interacting with our clients, empowering our regions and teams, and contributing to business growth, this wide-scale program transforms the way we work and enhances our client experience at every step of their journey across all channels, through a seamless, personalized experience.
This conversation explores in more detail the insights from Accor’s ‘Hospitality Ahead’ Report published in March, exploring the ongoing changes impacting the hospitality industry at large, providing perspectives and examples to leverage these transformations into opportunities.
As one of the largest hospitality companies in the world and the largest in Europe Accor is both an observer and a key player in the evolution of travel. Its expanding portfolio of more than 40 brands now encompasses over 5,400 hotels in 110 countries, with a workforce of more than 290,000 people. The company says it seeks to “reimagine hospitality” as it anticipates and caters to travelers’ changing needs and expectations.
Article - Hotels in the 2030s: Perspectives from Accor s C-suite - Three hospitality executives envision a future in which hotels are sustainable, tech-enabled hubs for travelers and locals alike.