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Generative AI Is Changing What Consumers Expect From Brands

Research shows that consumers are increasingly using generative AI in their daily lives. That is influencing what they expect from brands.

Henkel Expands Partnership with Adobe to Deliver Personalization at Scale Through Generative AI

Henkel Expands Partnership with Adobe to Deliver Personalization at Scale Through Generative AI
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Henkel and Adobe team up for personalized content using Firefly Generative AI!

Today, Adobe announced an expanded partnership with German multinational company Henkel. Henkel will use Adobe Firefly and Adobe Experience Cloud to advance its content supply chain with the power of generative AI, delivering personalization at scale

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