Following a successful pilot in France, world leading hospitality group Accor has launched an international partnership with Captain Cause, a mission-driven company that supports organizations with a social or environmental purpose. All over the world, members of ALL – Accor’s loyalty program – can now easily use their Reward points to support causes close to their hearts. Once donated, their points are monetized and paid to organizations involved in the two areas that Accor supports every single day – Nature and Society. Members will also be able to support victims of humanitarian disasters. For many years, the Group has been strongly committed to supporting its local communities.
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