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Going Flat? Bud Light Sales Still Down 28 Percent as Consumers Continue Boycott

Going Flat? Bud Light Sales Still Down 28 Percent as Consumers Continue Boycott
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United statesAlissa heinerscheidAdam smithSpirits council of the united statesBud lightNew yearDistilled spirits council

How Target, Bud Light turned off loyal customers in 2023

Conservative backlash took a heavy toll on Anheuser-Busch and Target Corporation in 2023, after both brands angered consumers with LGBTQ marketing and products.

United statesNew yorkDylan mulvaneyAlissa heinerscheidDana whiteBrendan whitworthJon levineBrian cornellBentley universityNew york postVarney coPride santaBud lightMarch madnessVice presidentMarketing alissa heinerscheid

Adland backtracked on its DE&I commitments in 2023

From Bud Light and Target to KFC and Zara, many of this year’s most divisive moments in advertising were attempts at diversity gone wrong.

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Bud Light Real Men of Genius ad man rooting for Bud Light comeback following Dylan Mulvaney

'I'm rooting' for Bud Light to make a comeback, says award-winning ad man Bob Winter.

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Bud Light Real Men of Genius ad man saddened by backlash to Dylan Mulvaney, damage to great American brand

One of the advertising minds behind Bud Light's award-winning "Real Men of Genius" campaign discussed the company's tumultuous year with Fox News Digital.

United statesAlissa heinerscheidFamers peyton manningDylan mulvaneyPete stackerDave bicklerSeth rogenMark grossEmmitt smithBob winterAmy schumerBud light partyBud lightFox newsAmerican heroesPresident trump

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