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UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year.
UFC CEO Dana White said there were many reasons for the partnership, including how the companies "are very aligned when it comes to our core values and what the UFC brand stands for."
The UFC has announced a new partnership with Bud Light as its official beer partner starting in 2024. This comes after a controversy earlier this year surrounding the brand. UFC CEO Dana White expressed satisfaction with the collaboration, citing shared values and brand alignment. Bud Light replaces Modelo as the UFC s official beer partner.