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FMCG sales in Q3: Weak rural demand set to hit consumer goods sales in Q3

Rural demand for daily household products and groceries has been challenging in villages, potentially impacting the overall consumer goods sector s volume growth. Rural volumes, which have been lagging urban growth for over a year, could either decline or remain flat due to inflation and the proliferation of smaller regional players. Upcoming general elections and a further reduction in inflation are likely to lead to a gradual improvement in FY25.

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Leading FMCG companies look to ramp up direct rural reach - The Hindu BusinessLine

Leading FMCG companies look to ramp up direct rural reach - The Hindu BusinessLine
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FMCG: FMCG flavours: Better volumes, rural demand revival uptick and double-digit volume growth in 24

India Business News: The FMCG industry in India is expecting a double-digit volume-led growth in 2024, thanks to diverse catalysts such as an uptick in rural demand, highe

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FMCG flavours: Better volumes, rural demand revival uptick and double-digit volume growth in 2024

FMCG flavours: Better volumes, rural demand revival uptick and double-digit volume growth in 2024
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Coca-Cola India Testing Lemon-Dou RTD to Enter Indian Alcoholic Beverage Market

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