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FMCG: FMCG flavours: Better volumes, rural demand revival uptick and double-digit volume growth in 24

FMCG flavours: Better volumes, rural demand revival uptick and double-digit volume growth in 2024

FMCG flavours: Better volumes, rural demand revival uptick and double-digit volume growth in 2024
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Better volumes, rural demand revival, double digit volume growth in 2024

From an uptick in rural demand to higher volumes and favourable commodity prices, the country’s FMCG industry is pinning hopes on diverse catalysts for a double-digit volume-led growth in the new year after a challenging 2023. Weaker-than-expected festive demand, rainfall deficit that hampered

Deja vu for retail industry; pandemic-induced uncertainties may roil recovery in 2022

Just after recovering from the devastating pandemic blows this year, the Indian retail industry is once again staring at uncertain times with localised restrictions back in many places to curb coronavirus infections even as the industry players are turning 'phygital' to cater to customers. With omnichannel approach gaining currency, technology will remain a key enabler for the

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