Google partners with Sheroes to scale accelerator program for rural women entrepreneurs
December 22, 2020
The programme was centreed around helping women entrepreneurs solve basic business issues such as customer acquisition, selling and marketing, digital presence, management and self confidence - REUTERS
The programme was centreed around helping women entrepreneurs solve basic business issues such as customer acquisition, selling and marketing, digital presence, management and self confidence - REUTERS×
From 10 women entrepreneurs last year, the tech giant has expanded it to 500 now
Google has partnered with Sheroes to scale its accelerator program for women entrepreneurs to 500 rural women in India.
The tech giant had launched a pilot for an accelerator program last year for 10 women entrepreneurs in rural India across its Internet Saathi network.
This is how regional language content driving YouTube watch time growth PTI
New Delhi: YouTube Friday said watch time on the platform in India jumped 45 per cent in July this year as compared to the same period last year with regional language content being one of the strongest drivers of this growth.
Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming in the country.
“YouTube watch time jumped 45 per cent in July this year since the same time in 2019, with regional language content being one of the strongest drivers of this growth. According to the September 2019 Google/Kantar Video Landscape Research, 93 per cent of YouTube viewers prefer watching content in regional languages,” a statement said.
YouTube regional language ads leaderboard signal shift in language preferences for ads online
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YouTube watch time jumped 45% in July this year, with regional language content being one of the strongest drivers of this growth.
YouTubeâs first ever regional language Ads Leaderboard released today signals a clear consumer preference for vernacular content online. This list of the top 10 most-watched ads spanning the second half of 2020 encompasses advertising in six regional Indian languages and is indicative of the increasing recognition by marketers that consumers are more likely to consider a purchase when they are reached in their preferred language.
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Watch Time Jumped 45% In July 2020 Vs Same Time Last Year: YouTube
Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs.
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YouTube on Friday said watch time on the platform in India jumped 45 per cent in July this year as compared to the same period last year with regional language content being one of the strongest drivers of this growth.
Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming in the country.
YouTube regional language Ads leaderboard signals shift in consumer preference adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.