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This is how regional language content driving YouTube watch time growth PTI New Delhi:  YouTube Friday said watch time on the platform in India jumped 45 per cent in July this year as compared to the same period last year with regional language content being one of the strongest drivers of this growth. Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming in the country. “YouTube watch time jumped 45 per cent in July this year since the same time in 2019, with regional language content being one of the strongest drivers of this growth. According to the September 2019 Google/Kantar Video Landscape Research, 93 per cent of YouTube viewers prefer watching content in regional languages,” a statement said.

New delhiSapna chadhaGoogle kantar video landscape researchYoutube fridayKantar video landscape researchAds leaderboardGoodknight gold flashSenior directorIndia sapna chadhaபுதியது டெல்ஹிசப்னா சதாகூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சிவலைஒளி வெள்ளிகாந்தர் காணொளி இயற்கை ஆராய்ச்சிமூத்தவர் இயக்குனர்இந்தியா சப்னா சதா