YouTube regional language ads leaderboard signal shift in language preferences for ads online
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YouTube watch time jumped 45% in July this year, with regional language content being one of the strongest drivers of this growth.
YouTubeâs first ever regional language Ads Leaderboard released today signals a clear consumer preference for vernacular content online. This list of the top 10 most-watched ads spanning the second half of 2020 encompasses advertising in six regional Indian languages and is indicative of the increasing recognition by marketers that consumers are more likely to consider a purchase when they are reached in their preferred language.