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SALT LAKE CITY, July 28, 2021 /PRNewswire/ -- Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola's first-ever non-fungible token (NFT) collectibles offering in the "metaverse" to celebrate International Friendship Day on July 30
th, Coca-Cola will be auctioning an NFT loot box on OpenSea, that contains Tafi-designed digital apparel that can be worn forever in the virtual world of Decentraland.
Tafi, a leading designer of avatars and digital wearables, is a digital strategy and development partner with Coca-Cola. Tafi worked alongside Coca-Cola to produce the NFTs, as well as Virtue, the agency by Vice, who developed the initial concept. Details of Tafi's involvement in Coca-Cola's NFT lootbox can be found at https://maketafi.com/coca-cola-nft.