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Coke takes a sip of the NFT trend with charity auction for digital collectibles

Coca-Cola will auction off a series of NFTs including this futuristic virtual puffer jacket
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Coca-Cola has teamed with 3D creators at Tafi to host an auction for special-edition virtual ‘loot boxes’ of NFTs. Profits from the event will be donated to the Special Olympics, of which Coke is a long-standing sponsor.
Coca-Cola has today announced its first foray into the world of non-fungible tokens (NFTs) with a new partnership with Tafi, which creates custom avatars and 3D branded content.
In celebration of International Friendship Day on July 30, Coca-Cola will hold an auction for ‘loot boxes’ of NFTs created by Tafi. The set includes digital apparel that can be worn in Decentraland, a decentralized open-access 3D virtual reality platform hosted on the Ethereum blockchain. ....

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Tafi Partners in Coca-Cola's First-Ever NFT Collectibles In Support of International Friendship Day

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SALT LAKE CITY, July 28, 2021 /PRNewswire/ Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola s first-ever non-fungible token (NFT) collectibles offering in the metaverse to celebrate International Friendship Day on July 30
th, Coca-Cola will be auctioning an NFT loot box on OpenSea, that contains Tafi-designed digital apparel that can be worn forever in the virtual world of Decentraland.
Tafi, a leading designer of avatars and digital wearables, is a digital strategy and development partner with Coca-Cola. Tafi worked alongside Coca-Cola to produce the NFTs, as well as Virtue, the agency by Vice, who developed the initial concept. Details of Tafi s involvement in Coca-Cola s NFT lootbox can be found at https://maketafi.com/coca-cola-nft. ....

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