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Coca-Cola harnesses the power of AI to deliver holiday magic across continents and generations in new campaign via Bain & Company + WPP Open X

Christmas campaigns from elsewhere: Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital Christmas cards using the latest AI technology. The campaign was developed by Bain & Company and WPP Open X, including Essence Mediacom, BCW, Ogilvy and Obviously. ....

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5 lessons learned from the most innovative brands worldwide

Adidas has unveiled its new global initiative - Move For The Planet - that aims to harness the collective activity of sporting communities across the world. The sports brand is encouraging people to join through with a limited-time fundraising drive. ....

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