Boulder Beer Companyshocked Colorado just over a year ago by closing its taproom, laying off its entire staff and ending its forty-year legacy as the state's oldest craft brewery. But a handful of the brewery's most iconic beer brands have lived on, thanks to a contract brewery in Denver, which had agreed in late 2019 to brew, package and distribute those beer for Boulder Beer's majority owner, Gina Day.
Now that company, Sleeping Giant Brewing, is ready to unveil a major rebranding of those beers, along with some name changes, a dramatic new look and a handful of recipe adjustments.
"Right away when we took over, we said we were going to do this, that Boulder Beer was due for a refresh," says Sleeping Giant founder and president Matthew Osterman. "We wanted to put our stamp on it."