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Image courtesy of Boulder Beer
FOR IMMEDIATE RELEASE February 5, 2021
COLORADO (February 5) – One of America’s oldest and most storied craft beer brands is ready to reintroduce itself. Starting this week, Boulder Beer’s new look and reimagined brand will officially hit store shelves and draft lines this week.
Founded in 1979, Boulder Beer was not just the first small and independent craft brewery in Colorado, but one of the very first in the nation. Despite many firsts such as Hazed & Infused a hazy ale launched a decade before the hazy craze Boulder Beer and its 40-year history was in jeopardy when it was announced that the brewery had planned to end distribution in October 2019 and close its brewpub last January 2020.
Boulder Beer Companyshocked Colorado just over a year ago by closing its taproom, laying off its entire staff and ending its forty-year legacy as the state s oldest craft brewery. But a handful of the brewery s most iconic beer brands have lived on, thanks to a contract brewery in Denver, which had agreed in late 2019 to brew, package and distribute those beer for Boulder Beer s majority owner, Gina Day.
Now that company, Sleeping Giant Brewing, is ready to unveil a major rebranding of those beers, along with some name changes, a dramatic new look and a handful of recipe adjustments. Right away when we took over, we said we were going to do this, that Boulder Beer was due for a refresh, says Sleeping Giant founder and president Matthew Osterman. We wanted to put our stamp on it.