Boulder Beer Companyshocked Colorado just over a year ago by closing its taproom, laying off its entire staff and ending its forty-year legacy as the state s oldest craft brewery. But a handful of the brewery s most iconic beer brands have lived on, thanks to a contract brewery in Denver, which had agreed in late 2019 to brew, package and distribute those beer for Boulder Beer s majority owner, Gina Day.
Now that company, Sleeping Giant Brewing, is ready to unveil a major rebranding of those beers, along with some name changes, a dramatic new look and a handful of recipe adjustments. Right away when we took over, we said we were going to do this, that Boulder Beer was due for a refresh, says Sleeping Giant founder and president Matthew Osterman. We wanted to put our stamp on it.