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A new Boulder Beer taproom in the city is a matter of ‘when, not if,’ new leader says
This story first appeared on BizWest.com, a BusinessDen news partner.
Days after
relaunching itself with new branding, the driving forces behind Boulder Beer Co. say the state’s first craft brewery will aim to open a new taproom in its namesake city in the next two years.
In an interview with BizWest, Sleeping Giant Brewing Co. president and founder Matthew Osterman said Boulder Beer never really went away after its production and recipes were offloaded by Boulder Beer Co. founders Gina and Frank Day.
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Image courtesy of Boulder Beer
FOR IMMEDIATE RELEASE February 5, 2021
COLORADO (February 5) – One of America’s oldest and most storied craft beer brands is ready to reintroduce itself. Starting this week, Boulder Beer’s new look and reimagined brand will officially hit store shelves and draft lines this week.
Founded in 1979, Boulder Beer was not just the first small and independent craft brewery in Colorado, but one of the very first in the nation. Despite many firsts such as Hazed & Infused a hazy ale launched a decade before the hazy craze Boulder Beer and its 40-year history was in jeopardy when it was announced that the brewery had planned to end distribution in October 2019 and close its brewpub last January 2020.
DENVER Days after
relaunching itself with new branding, the driving forces behind Boulder Beer Co. say the state’s first craft brewery will aim to open a new taproom in its namesake city in the next two years.
In an interview with BizWest, Sleeping Giant Brewing Co. president and founder Matthew Osterman said Boulder Beer never really went away after its production and recipes were offloaded by Boulder Beer Co. founders Gina and Frank Day.
Sleeping Giant managed the distribution of the brews since then with minor interruptions to retail store deliveries in certain markets early last year, but the goal soon after the contract brewer took over production was to give the lineup a fresh look.
Boulder Beer Companyshocked Colorado just over a year ago by closing its taproom, laying off its entire staff and ending its forty-year legacy as the state s oldest craft brewery. But a handful of the brewery s most iconic beer brands have lived on, thanks to a contract brewery in Denver, which had agreed in late 2019 to brew, package and distribute those beer for Boulder Beer s majority owner, Gina Day.
Now that company, Sleeping Giant Brewing, is ready to unveil a major rebranding of those beers, along with some name changes, a dramatic new look and a handful of recipe adjustments. Right away when we took over, we said we were going to do this, that Boulder Beer was due for a refresh, says Sleeping Giant founder and president Matthew Osterman. We wanted to put our stamp on it.