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Another high-profile Instagram influencer has been slapped on the wrist by Australia's advertising watchdog over a sponsored post that wasn't properly distinguished as an advert.
Rozalia Russian's post on January 14 promoting a Tom Ford perfume was determined to be an advert - but there was no hashtag indicating this and so it was in violation of the Australian Association of National Advertisers (AANA) Code of Ethics.
According to marketing website Mumbrella, the panel noted Ms Russian's post was 'clearly' a paid advertisement for Tom Ford but 'lacked transparency' in regard to this.
Scrutiny: Instagram influencer Rozalia Russian has been slapped on the wrist by Australia's advertising watchdog over a sponsored post that wasn't properly distinguished as an advert

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