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Another high-profile Instagram influencer has been slapped on the wrist by Australia s advertising watchdog over a sponsored post that wasn t properly distinguished as an advert. Rozalia Russian s post on January 14 promoting a Tom Ford perfume was determined to be an advert - but there was no hashtag indicating this and so it was in violation of the Australian Association of National Advertisers (AANA) Code of Ethics. According to marketing website Mumbrella, the panel noted Ms Russian s post was clearly a paid advertisement for Tom Ford but lacked transparency in regard to this. Scrutiny: Instagram influencer Rozalia Russian has been slapped on the wrist by Australia s advertising watchdog over a sponsored post that wasn t properly distinguished as an advert ....
Ad Standards makes 2nd ruling against influencer marketing under new code mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Anna Heinrich updates post for Runaway The Label to disclose paid partnership mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The Bachelor Instagram post becomes first breach of new AANA Code of Ethics Social post by Anna Heichrich highlighting Runaway The Label found to have breached the new distinguishable advertising standards An Instagram post by The Bachelor contestant, Anna Heinrich, has become the first case to breach new distinguishable advertising rules established under the Australian Association of National Advertisers (AANA) Code of Ethics introduced this year. The social post on Heinrich’s handle included an image of Heinrich in a green dress, and the text, ‘Turning my apartment into a Runway [green heart emoji] Then back to my PJs I go! Wearing: @runawaythelabel’. Complaints made to the Ad Standards Bureau to the post centred on the fact that the post lacked transparency regarding Heinrich’s potential sponsorship by clothing retailer, Runaway The Label, despite overtly promoting the brand’s products. ....