Another high-profile Instagram influencer has been slapped on the wrist by Australia s advertising watchdog over a sponsored post that wasn t properly distinguished as an advert.
Rozalia Russian s post on January 14 promoting a Tom Ford perfume was determined to be an advert - but there was no hashtag indicating this and so it was in violation of the Australian Association of National Advertisers (AANA) Code of Ethics.
According to marketing website Mumbrella, the panel noted Ms Russian s post was clearly a paid advertisement for Tom Ford but lacked transparency in regard to this.
Scrutiny: Instagram influencer Rozalia Russian has been slapped on the wrist by Australia s advertising watchdog over a sponsored post that wasn t properly distinguished as an advert
Former Bachelor Tim Robards steps up as the new Tim Tam genie
January 27, 2021 4:58
The Tim Tam genie has taken on a new form in Australia’s first Bachelor Tim Robards.
In a return to the tone of the original Tim Tam genie campaigns, this year’s explores the flirty and playful dynamic between the genie and its master, and positions the Tim Tam as a ‘relaxing’ and ‘irresistible’ indulgence.
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Robards is not the first personality from Ten’s The Bachelor franchise to be featured as the Tim Tam genie. In 2018, magician Apollo Jackson, who was a contestant on Sophie Monk’s season of The Bachelorette, took on the role.